This two part program was, on one hand, an epic partnership between got milk? and General Mills cereal, championing the importance of breakfast. While on the other hand showing parents that the B-vitamins in milk help their kids, get up and go, just like coffee does for us grown-ups.
Delicious social video showing off the new got milk? look as well as talking about all the benefits an 8oz glass of milk has to offer
Using the tried and true jump-cut, we show the transformation milk brings to your little ones.
Using a similar jump-cut transition, I wanted to fun up the nutritional claims a little bit and see which video performed best.
