But first, French and German
These campaigns were hitting the French and German markets first, making localization a top priority and leading us to a strategic solution that made all text editable for each region.
The launch of such a large campaign meant matching banners came along for the ride too.
A perfect blend
Not only did our gameshow sign have to show up in French, German and English, it also needed to be a perfect cross between a retro and modern styles.