Dave Folley | Art + Creative Direction | AI Powered | Digitally Focused
Art + Creative Direction | AI Powered | Digitally Focused
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LifeLock - Windows 360º Campaign

This campaign used surreal visual metaphors to show just how easy it is to steal your identity, while also leaning into a comedic angle so as to not fear-monger. It won awards, was creatively satisfying and really brought a tactile feel to all platforms.

By telling our story from 2 different POV’s we were able to create distinct social assets to communicate both the danger of identity theft and LifeLocks ability to help Alert, Restore and Reimburse you if ID theft happens to you.

I took special care to craft scenes in a format that could be used for HTML 5 animated placements.