Dave Folley | Art + Creative Direction | AI Powered | Digitally Focused
Art + Creative Direction | AI Powered | Digitally Focused
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Dangerously Easy

We used jarring visual metaphors to show just how easy it is to steal your identity. While this is a subject that is quite serious, we took steps to lighten the mood while offering an award winning solution.

We continued the story through social, display and email.

Creative was refreshed the second half of the year with a new concept, rooted in the same powerful strategy: It can be dangerously easy to steal your identity.

Cut downs and different scenarios were used to bring our story to life in social as well.