Milk the Most

We partnered with Chef Claudette Zepeda to inspire and educate shoppers on why the milk you use in a recipe really matters. To do this, we added little tips and tricks at the point of sale and throughout social elements. We also partnered with influencers around the country to highlight the complexity, and subtlety of what milk can bring to your cooking.

Activated at a shopper level through grocer.com, media buys and in-store elements.